Play Arena, a leading sports and entertainment destination, rebranded in 2024 and required its digital presence to reflect the refreshed identity. The goal was to upgrade both the main website and the booking platform to match the energy and scale of the brand.

Locomotive approached the redesign by aligning business objectives with user needs. Through detailed wireframes and concept explorations, the team established a design system that delivered clarity while capturing the excitement of the Play Arena experience.

The new site was built to give the right user the right information. Clear navigation, intuitive flows, and pages enriched with strong visuals made the offering easy to explore. This structure translated into higher engagement, with visitors quickly finding what they needed and converting into enquiries and leads.

Alongside the website, an online booking interface was created to serve diverse audiences. Whether it was individual sport professionals, families seeking entertainment, or groups planning parties, the system offered a seamless way to reserve spaces and experiences—removing friction and encouraging repeat use.

To support the business internally, back-end systems were designed for administrators across Play Arena. These tools streamlined content updates, bookings, and enquiry management, giving staff greater visibility and control over daily operations while maintaining consistency across both platforms.

The impact was immediate. With a sharper brand presence, a simplified booking flow, and improved internal efficiency, Play Arena saw an uptick in business performance. The redesign became a catalyst for growth, aligning the user journey with the company’s renewed vision.